Mosley Boxing Team Film project featuring World Champion Boxer “Sugar” Shane Mosley.
Film Project
BRIEF
Engage an audience for film project
We collaborated with NM1, our partner, to produce a long-awaited film and initiate promotional campaigns with fundraising opportunities. The film centers around the true story of a key figure integral to the Mosley brand known as Horse. To introduce this character, we crafted a video featuring “Sugar” Shane Mosley, the four-time World Champion Boxer.
The story of a figure in the shadows can be a compelling and interesting one.
To introduce this character we created a video featuring four time World Champion Boxer “Sugar” Shane Mosley.
In this video he explains the mindset and will of the character Horse. To engage digitally we created a website, created & managed social, implemented graphic design, strategy and fund raising for the project. Since it’s launch it gained the attention, support and involvement of writer, actor, director, producer and NAACP award nominee Reggie Gaskins.
Social Media
Story Board Concepts
